Ecolonomy 2, the creative transformation

Écolonomie, la transformation créatrice, Domaine du Possible, Actes-Sud June 2020.

At Pocheco, the envelope factory in the north of France, we have been experimenting with ecolonomy for almost twenty-five years. In the face of climate change and the latest IPCC reports, the need to start transforming industrial production is becoming even more pressing, in order to move towards practices that are more respectful of nature and people.

The success of the documentary film “Tomorrow” and of Emmanuel Druon's book “Ecolonomy, industry without destroying”, has led many business leaders and employees to come and draw inspiration from this experience. Pocheco has experienced some splendid moments, but is going through complex phases in which the ecolonomic process allows it to hold its ground. On the strength of these experiences, Emmanuel Druon and his teams wanted to respond positively to this demand for sharing between peers by creating the "Ouvert" consulting office which, for ten years now, has been supporting one hundred companies around the world with the ecolonomic method, in Indonesia, Mexico, Argentina, Poland, Spain, China, etc. They collaborate with industrial units, whose tens of thousands of employees are committed to changing their daily practices in order to participate in the vast transition movement, while local authorities are following suit.

They are all committed according to their financial possibilities and market constraints, but between small gestures (greening roofs, mobility plans, setting up shared gardens, etc.) and major changes (redefining raw material supply chains, inventing new flow systems, redefining the products on offer, etc.), the transition movement has begun on a global scale. In this new book, Emmanuel Druon takes a cross-disciplinary approach to the relationship to ecology, biodiversity, mobility, construction, water, energy and raw materials resources through the experience of his company Pocheco, as well as that of factories around the world.

“ In the twentieth century industry and the economy created the creative destruction, societal and climatic conditions were lastingly and heavily modified, in the twenty-first century it is time to move on to creative transformation.”

Emmanuel Druon


"It is more economical to produce in an environmentally friendly way. ”

It is on the basis of this statement, against the tide of traditional thinking, that Emmanuel Druon has been transforming the Pocheco company in Lille for twenty years, with the help of his 122 colleagues.

While most companies are encouraged to seek profitability at any cost, Emmanuel and his team are betting that taking care of the planet and human beings will ensure the true sustainability of their business. For, as he repeats: "we in the West have exhausted the lithosphere and its fossil, fissile, mining and fishing resources. People too are exhausted. We can still produce and make industry but without destroying".

Autonomy in water and heating, photovoltaic panels, recycling, reforestation, green roofs, phyto-purification, insulation, elimination of chemicals and pollutants, a global strategy is implemented to gradually limit the impact of the activity on the biosphere as much as possible. And the economic results are there. While Pocheco has invested ten million euros over the last fifteen years to reduce its ecological footprint, it has, at the same time, made fifteen million of savings.

This book is the story of this adventure, from its beginning in 1997 until today. With conviction, humour and precision, Emmanuel Druon shows us how this strategy is not only effective but indispensable if we want to continue to develop economic and industrial activities in the future.

Le syndrome du poisson lune / Sunfish syndrome, an anti-management manifesto.

Actes-Sud, Domaine du possible 2015.

The Moonfish is one of the only living organisms that grows continuously until death (like trees). The Pisces Moonfish syndrome is the logic that drives our societies, based on unlimited growth. An atypical and deeply sensitive entrepreneur, Emmanuel Druon very quickly becomes aware that this model depletes natural resources, species, people and that there will soon be nothing left to deplete. He then decides to undertake a radical transformation of the Pocheco company.

Soon joined by an inspired team, they invented what we now call the circular economy: everything, or almost everything, is recycled, waste is used as a resource, the production of paper, ink and electricity are from renewable sources, the factory is water self-sufficient, overhung with beehives and bordered by an orchard.

They demonstrate, by example, that solidarity, the ecological and social direction given to the company, the participation of all, gives meaning to everyone's work, allows a constant improvement in human relations and thus, efficiency. At a time when we see no way out of deindustrialization, relocation and the inexorable rise in unemployment, this book proposes a new way forward. Another way of doing business together is possible: it already exists in Forest-sur-Marque, in the Pocheco factory.

“ We discover and implement new ways of producing and working with the ecolonomical method, to do industry without destroying, to innovate and produce without leaving toxic traces, to preserve biodiversity and mankind.”

Emmanuel Druon


How to reduce its impact on the environment while improving social conditions and saving money.


Join us from Monday to Friday 9:00 AM 6:00 PM

13 Rue des Roloirs,
59510 Forest-sur-Marque

Pocheco Enveloppe
For all questions contact Dorothée or Emmanuel by dialling
t. +33 (0)3 20 61 90 90

Zéro Dechet
For all questions contact Dorothée by dialling
t. +33 (0)3 20 61 30 63